2018 smart home industry forecast report
Browse times:2017-12-14 Release times:6751
In China, the market never lack followers and concept speculators. As technologies such as IoT, cloud computing, big data, mobile internet, and artificial intelligence continue to escalate, products related to "smart" and "smart" become increasingly fashionable. 2017 With the outbreak of smart hardware, smart home is more than just mechanical intelligence in traditional cognition. Its concept extends to fields that do not seem to have a close relationship with intelligence, such as chopsticks, toilets and sockets. In the coming year of 2017, looking back, this year a large number of entrepreneurs, traditional enterprises and Internet companies are pouring into exploration. Smart Home Like a new siege, people outside the siege seem seemingly in a rush of fire and the people in the siege seem tangled as the market does not support expectations.
Why intelligent heat is not hot
It is clear that intelligence has become one of the hot words in the field of science and technology in 2017. Whether it is real or pseudo-intelligent, it seems that the product does not touch with smart products are not called. The market is flocking with a large number of "smart products". According to my observations, the following three symptoms generally appear: First, the traditional manufacturing enterprises hope to evolve in the direction of intelligence; second, they hope that enterprises in the Internet can extend to the real estate industry through intelligence; Third, entrepreneurs are naked to defend the smart industry. Of course, this behind the one hand with the outlet of the mobile Internet is related, on the other hand with the favor of capital has a certain relationship. Whether it is borrowed, or really smart, or Zhang Guan Li Dai. In short, after two years of hot, whether it is problems or trends, are gradually clear and contoured. From the current hot smart hardware and market indifference this relationship, perhaps we need a calm thinking, intelligent hardware problems in the end where the market is not hot. No matter how advanced our product or concept, or how perfect it is. In fact, when the user experience, or life hard demand can not be effectively satisfied, then the product positioning has created a misplaced, as is not really to meet the needs of end-users of products.
The pulse of intelligent hardware symptoms
Through my observation, I found that intelligent hardware is not as beautiful and simple as we think. For Internet companies, traditional manufacturing, young start-up team, no matter how brilliant areas you have been in the field, into the field of intelligent hardware may not be the ideal harvest. Some of these companies do not have the strength or intelligence of smart technology, but in pursuit of "hot spots" or wedding gowns for marketing, they are not the users who want to fill the so-called smart concept Necessary innovation. Industry "pseudo-intelligence" resulting. After the "virtual fire" in 2017, it seems to me now that the smart home market is facing a "pseudo-intelligence" dilemma. The surface of the user's actual needs and prosperity out of line, resulting in circle heat, outside the circle indifference.